Some students don’t need help with the material.

That’s coaching. Work on how your student works rather than what they’re working on: short- and long-term planning, time management, organization, task initiation, note-taking, study strategy, and walking into an exam prepared instead of panicked.

It’s built for students with executive function challenges — and for capable students who were never actually taught how to study, which is most of them.

And it’s built for college athletes. A team’s academic support staff is stretched across an entire roster. It isn’t built to sit down with one athlete and build a class schedule that survives their practice schedule, or work out how a 6am lift, a Tuesday lab, and a Thursday travel day fit together. And it isn’t there when the season ends and the structure that held everything up disappears with it.

Coaching is not tutoring. A tutor explains the chemistry. A coach makes sure the chemistry gets studied, on time, in a way that holds. Plenty of students need both — and unlike a college learning center, I do both.